THE FLUORIDATION SOCIETY LIMITED
Under the Auspices of the British Dental Association
63 WIMPOLE STREET, LONDON W1M 8AL
The long term aim is Fluoridation of all water supplies. The most important barrier
to Fluoridation is the imprecise legal position. The main efforts of the Society
should be to establish legislation. Fluoridation should constantly be brought
to the attention of the Public whose awareness can be increased by getting TOOTHPASTE
MANUFACTURERS to continue to give prominence to the word 'FLUORIDE* on their packages
and in their advertisements. THE SOCIETY HOST EXERT CONTINUOUS PRESSURE ON GOVERNMENT
NATIONALLY AND LOCALLY, and demand Fluoridation. It must become known to and respected
by Politicians by briefing them, SETTING UP Parliamentary questions, distributing
material to all MP's, liaising with all Party Workers, and coordinating PRESSURE
FROM DENTISTS. It must mobilise support of OPINION FORMERS by getting influential
persons to join the Society, persuade the TUC and the CBI, academics and educators
to support Fluoridation; brief dentists to speak to Rotary Clubs, Bound Tables,
Inner Wheels, Women's Institutes, and Mothers' Unions. Liaise with Civil Servants,
establish support groups, rebutt opposition, commission opinion surveys, publicise
and hold conferences, and establish a Public Relations programme. Publicising
Fluoridation in the Press and media should be planned. Their interest can be maintained
through regular briefings, working lunches, and good stories. Specialist feature
writers should be encouraged to promote fluoridation. Doctors are very influential
in allaying doubts about fluoride, therefore information should he sent to them
or included with articles in their Journals. The Society should establish its
presence in Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Leeds, Manchester,
and Newcastle to promote Fluoridation, monitor and combat anti-fluoridation activity,
and distribute packages of information to DECISION MAKERS. Representatives should
be invited (EXPENSES PAID) to participate in discussions to promote Fluoridation.
Information should be provided for teachers, school children, and students. Debates
in Parliament on Fluoridation should be closely monitored. The estimated cost
of implementing the foregoing, including salaries is £58,000.
THE SOCIETY MUST EXERT CONTINUOUS PRESSURE ON GOVERNMENT NATIONALLY AND LOCALLY
AND DEMAND FLUORIDATION
The above statement from the British Fluoridation Society, under its former
name, was issued between June 19831 and October 1985
M'coll v. Strathclyde Regional Council, 29 June 1983 2 Water (Fluoridation)
Act 1985, 30 October 1985